Although both brands are loved by Joe Rogan, BlueCube and Morozko tackle cold exposure from completely different engineering philosophies.

Morozko's ice bath—as its name implies—makes ice. Morozko entered the market with the mission of replacing the iconic horse trough and ice with an ice producing vessel. You can see this influence from their earliest units, and the "Original Morozko Forge" product on their website.

BlueCube, on the other hand, chose to focus on circulation and chilling power. Cold is more than just a function of temperature. A core part of cold is wind chill factor, or in the case of a plunge, water circulation strength. You know this intuitively from experiencing cold temperatures when there is no wind, and then experiencing a wind chill factor that makes it feel 10 degrees colder than it is. To your body biologically, it is as if it is 10 degrees colder because of the heat loss your body is experiencing.

So which engineering philosophy is better? Before we get into feature comparisons, let's review what customers and Joe Rogan have to say on the differences between these ice bath and cold plunge brands.

When it comes to what is more "brutal," BlueCube is the clear winner over Morozko. Although Morozko does get colder than a BlueCube by four degrees, it does not have circulation power and therefore does not disrupt your thermal barrier. Your body adapts to the still water overtime.